The seminar took place at ALBA facilities on Saturday, October 20, 2007 and it was conducted by Vassilis Theoharakis, Associate Professor of Marketing & Entrepreneurship & Sarah Drakopoulou-Dodd, Assistant Professor of Entrepreneurship and had the following guest speakers:
Seminar Outline :
This seminar was addressed to entrepreneurs at “practice” or at “heart”, motivated individuals who either run their own company (ies), or wish to make a fresh start. The purpose of the seminar was to introduce participants to the theory and practice of entrepreneurship, either by putting their own idea into action, or by franchising. The session represented a unique opportunity to acquire a perspective of the notion and dynamics of Franchising, and of best practice in business start up and growth.
Experienced entrepreneurs and our professors addressed the following subjects: